Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

Lawbridge

Lawbridge came to me with a bold, playful spirit and a clear goal - to create visual identity that stood out with confidence and personality. I developed a vibrant visual identity rooted in optimism and simplicity, then rolled it out across a lively packaging system that feels as joyful as the brand itself. Alongside that, I created a set of brand guidelines to keep everything feeling sharp, cohesive, and unmistakably Smiley.

Services

Brand Identity

Year

2026

Client

Lawbridge

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

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